January 1, 2025

Article

Author, Founder of Namedly

First subheader

The first paragraph of an article is often an introduction to the text. Sometimes it’s called the “lead,” and sometimes that word is spelled “lede.” When you’re writing an article—whether it’s for a blog or a review site or somewhere else—it’s always a good idea to begin with something interesting to hook a reader. If it’s a piece of thought leadership, maybe you want to start with a little anecdote, or a familiar problem. If you’re putting together something for businesses, you might start off with a relevant piece of data.

Another subheader to break up text

The second paragraph of an article is sometimes called the “nut graph,” which is short for “nutshell paragraph.” That’s because this is usually where the article gets to the heart of the matter—the main point. After the first section, the reader is ready to hear what’s truly at stake in this piece of writing. They’re invested. They’re paying attention. If your piece is long enough to have long, multi-paragraph sections, then you’ll want to use this strategy throughout to make sure you’re holding reader attention in a consistent way.

“A large, heavily bolded quote for emphasis and breaking up content.”

Full name

Role at company

Last subheader, for good measure

Finally you arrive at the ending of the article. This is a good place to wrap things up and conclude with takeaways. If you’re writing something for a more traditional publication, it can be nice to end on an anecdote that mirrors the theme of the piece. If you’re putting together some content for a company blog, you’ll probably just want to close out in a tidy way and include a CTA of some kind. Writers should take note: Usually, when you write a draft, you finally get to the main point at the end. An old editing trick is to take that idea and put it at the top of the piece. Consider whether that would work for you in this case.

January 1, 2025

Article

Author, Founder of Namedly

First subheader

The first paragraph of an article is often an introduction to the text. Sometimes it’s called the “lead,” and sometimes that word is spelled “lede.” When you’re writing an article—whether it’s for a blog or a review site or somewhere else—it’s always a good idea to begin with something interesting to hook a reader. If it’s a piece of thought leadership, maybe you want to start with a little anecdote, or a familiar problem. If you’re putting together something for businesses, you might start off with a relevant piece of data.

Another subheader to break up text

The second paragraph of an article is sometimes called the “nut graph,” which is short for “nutshell paragraph.” That’s because this is usually where the article gets to the heart of the matter—the main point. After the first section, the reader is ready to hear what’s truly at stake in this piece of writing. They’re invested. They’re paying attention. If your piece is long enough to have long, multi-paragraph sections, then you’ll want to use this strategy throughout to make sure you’re holding reader attention in a consistent way.

“A large, heavily bolded quote for emphasis and breaking up content.”

Full name

Role at company

Last subheader, for good measure

Finally you arrive at the ending of the article. This is a good place to wrap things up and conclude with takeaways. If you’re writing something for a more traditional publication, it can be nice to end on an anecdote that mirrors the theme of the piece. If you’re putting together some content for a company blog, you’ll probably just want to close out in a tidy way and include a CTA of some kind. Writers should take note: Usually, when you write a draft, you finally get to the main point at the end. An old editing trick is to take that idea and put it at the top of the piece. Consider whether that would work for you in this case.

January 1, 2025

Article

Author, Founder of Namedly

First subheader

The first paragraph of an article is often an introduction to the text. Sometimes it’s called the “lead,” and sometimes that word is spelled “lede.” When you’re writing an article—whether it’s for a blog or a review site or somewhere else—it’s always a good idea to begin with something interesting to hook a reader. If it’s a piece of thought leadership, maybe you want to start with a little anecdote, or a familiar problem. If you’re putting together something for businesses, you might start off with a relevant piece of data.

Another subheader to break up text

The second paragraph of an article is sometimes called the “nut graph,” which is short for “nutshell paragraph.” That’s because this is usually where the article gets to the heart of the matter—the main point. After the first section, the reader is ready to hear what’s truly at stake in this piece of writing. They’re invested. They’re paying attention. If your piece is long enough to have long, multi-paragraph sections, then you’ll want to use this strategy throughout to make sure you’re holding reader attention in a consistent way.

“A large, heavily bolded quote for emphasis and breaking up content.”

Full name

Role at company

Last subheader, for good measure

Finally you arrive at the ending of the article. This is a good place to wrap things up and conclude with takeaways. If you’re writing something for a more traditional publication, it can be nice to end on an anecdote that mirrors the theme of the piece. If you’re putting together some content for a company blog, you’ll probably just want to close out in a tidy way and include a CTA of some kind. Writers should take note: Usually, when you write a draft, you finally get to the main point at the end. An old editing trick is to take that idea and put it at the top of the piece. Consider whether that would work for you in this case.